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ONLINE SALES

 
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  • $120,000 Sales from Facebook & Instagram Ad Campaigns within 30 days
  • Revenue increased 47.7% by optimizing the previous month’s target demographic
  • New & Unique Buyers increased 38.5% and 37.6%

We launched multiple ad campaigns and focused on percentage of potential customers that initially showed interest. We were able to filter out the rest and covert the sales by effectively following up and re-targeting the “ready to purchase” audience.

 

BRAND AWARENESS

 
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  • Over 1 million reached within 15 mile radius of 3 franchises
  • Massive brand exposure with story-telling style brand video
  • Total of 306,157 minutes viewed
  • Incredible word-of-mouth from potential local customers (7k Likes / 7k Comments / 8k Shares)
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  • Over 1 million impressions with just $1,709.84 advertising budget
  • Highest reach to our client’s most ideal demographic: Women between 25 - 34
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  • Over 7,000 comments of local potential customers engaging with our client’s brand video
  • All comments are people tagging their friends, encouraging them to watch the video & to visit the restaurant
 

VIRAL MARKETING

 
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  • Here’s an example of a simple video we blew up by using Facebook Ads
  • Over 800,000 people were reached as a result
  • Organic vs. Paid ratio is almost 8:2, which means every 2 people that we pay money to show this video, additional 8 people will see this video as well for free (strong word-of-mouth)
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  • This is a great example of showing how inexpensive Facebook Ads can be
  • Because we were able to get 8:2 paid to organic ratio, cost per result (in this case cost per video view) got as low as $0.002 cents. Which means, every $1 we spent, we were able to reach 500 people (paid) and 2000 people (free).
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  • Over 13,190 comments of potential customers tagging their friends
  • Encouraging tagged friends to watch the video and visit
 

INFLUENCER MARKETING

 
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  • Our client wanted to market their signature menu to the locals quickly
  • We arranged a sponsorship between our client and Michael (who has 257,000 followers).
  • By having Michael post this photo to his massive following base, we were able to reach our ideal demographic quickly and effectively
  • We partnered with Michael because his majority following base overlapped with our Client’s business location. Also, his brand image and personality meshed well with our Client’s brand.
  • The post received 16,454 Likes and 590 Comments (people tagging their friends to check out the post).
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  • We partnered our client with Vanessa, who also has a large follower base (72,400) near our client’s business.
  • We were able to reach our ideal demographic in a short amount of time at a fraction of “traditional advertising cost”
  • Over 3,000 Likes and 117 Comments of people tagging their friends to check out our Client’s Business.
 

WEBSITE TRAFFIC

 
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  • This client sells goods and services on “shop” page of their website
  • We’ve incorporated their link within Facebook Ads & Instagram Ads
  • As you can see in the spike of the graph, total clicks were over 40,000 and 84% were from Facebook Ads alone.
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  • We used high quality contents that potential customers loved and directed them to the “shop” page.
  • We were able to pair up viral contents and effective sales process to see the ROI on Facebook Ads.